In September of 2013, the future leaders of Homeside Financial were struck by the distinct lack of new product innovation launched in the market. Stories of missed closings were becoming more and more frequent, as were news articles about the general lack of transparency offered to consumers. We felt compelled to act, called to create something great, substantial, and lasting. Since then, we have endeavored to create a home loan experience that would change the industry from what it has been to what it should be.
